Prominent Healthcare Executive, Alistair Rock, to lead Unity Medical, Inc.

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Prominent Healthcare Executive, Alistair Rock, to lead Unity Medical, Inc.

Unity Medical, Inc. today announced that prominent healthcare executive Alistair Rock has been named President. Rock will also serve on Unity Medical’s Board of Directors and report to Unity Medical Founder and CEO, Michael Boerner.

BOISE, Idaho–(BUSINESS WIRE)–Unity Medical, Inc., a premier provider of digital health engagement tools that enhance the patient experience, today announced that Mr. Alistair Rock has been named President effective immediately. In addition to his role as President, Mr. Rock will serve on Unity Medical’s Board of Directors and report to Unity Medical Founder and CEO, Michael Boerner.

“In addition to having a tremendous amount of industry knowledge and expertise, Alistair brings to Unity Medical a strong spirit of innovation and a desire to pioneer not only new product and services, but entire markets”
“Alistair brings over 25 years of executive leadership and a proven track record of achievement to Unity Medical,” said Ron Price, Unity Media Corporation, Chairman of the Board and CEO of Price Associates, LLC. “Alistair’s leadership and experience in the industries of high-performance Investment-Banking and Health Services markets make him a perfect fit and the right President to lead Unity Medical to success, not only in traditional healthcare markets, but new emerging segments where Unity Medical products and services can make a significant impact,” added Mr. Price.

“In addition to having a tremendous amount of industry knowledge and expertise, Alistair brings to Unity Medical a strong spirit of innovation and a desire to pioneer not only new product and services, but entire markets,” said Founder and CEO, Michael Boerner.

“I am honored to be part of the Unity Medical team,” said Alistair Rock. “This is a great company with a highly innovative suite of patient engagement and education platforms, vastly skilled and dedicated employees, and a very bright future. The Unity Medical team has done a great job over the last two years building a company and focusing its approach to the business. I’m excited about the opportunity to lead Unity Medical and continue the momentum of growth by helping our customers be successful.”

Mr. Rock was most recently the Managing Director and Principal for Renaissance Partners LLC where he had full P&L and operational responsibility for Renaissance, an investment-banking and business advisory firm, and subsidiary of KWBH Law. During his career Mr. Rock has advised on over $45 Billion of merger and acquisition deals and has an extensive executive network, particularly in healthcare.

Previous to his appointment as Managing Director, Mr. Rock was the President and Chief Executive Officer of eBDS, a national healthcare technology solutions provider and subsidiary of Highmark Inc., an independent licensee of Blue Cross and Blue Shield. Highmark is one of the largest health insurers in the nation with over 20 million customers nationwide, 20,000 employees, and annual revenue in excess of $13 billion. Prior to being CEO Mr. Rock was Chief Financial Officer for eBDS, and Vice President of Health Services of Operations.

Mr. Rock holds an undergraduate degree from Leicester University, UK, and a Masters in Business Administration (Finance, Strategy and Accounting) from Carnegie Mellon’s Tepper Business School, where he was awarded the Marc and Sally Ometto Graduate Fellowship for academic achievement. Mr. Rock was also sponsored and graduated through an Executive Management Program at Ashridge Business School in the UK attaining the highest ranking in the 360 assessment of top global managers.

About Unity Medical, Inc.

Unity Medical http://www.unitymedical.com, an award-winning, innovator of healthcare technology combines HD video production with Web 2.0 tools and high level strategic consulting to create a best-in-class, patient engagement and education platform. The goal of Unity Medical product and services is to connect people and information, increase patient safety, reduce healthcare costs and improve the quality of care. Its clients include leading hospitals, clinics, and healthcare organizations looking for new ways to enhance the patient experience and reduce the overall burden on the healthcare system.

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